and made $700K?
How is this possible?
This story comes from a guy who hates shopping too 😉
But the message is clear…
Your image matters.
Your presentation matters.
It builds trust and allows you to close MORE business deals than the guy who doesn’t care about his image.
Now…am I suggesting you spend $160K on clothing?
Of course not.
This is an extreme example.
Curious how this guy did it? Read below on how Neil Patel made $700K from upgrading his wardrobe.
Neil Patel Is Just Like Every Other Guy
The facts don’t lie. When you hear about Neil and all of his accomplishments – from launching an Internet marketing company to co-founding Crazy Egg – you might think he’s not your average guy. But that couldn’t be further from the truth.
This guy comes from humble beginnings. He was just 2 when his family moved from London all the way to Orange County. His parents weren’t top-notch people in business – they worked hard enough to afford him a middle-class lifestyle. But Neil did inherit the entrepreneurial gene.
Imagine a normal college student talking about search engines for a Speech 101 class… who scores a consulting gig with an electronics company for $3,500 a month! And then this guy runs his own company, works 60 hours a week and travels to conferences WHILE studying full-time.
That is Neil’s backstory. That’s how he got to where he is today – recognized by President Obama as a Top 100 entrepreneur below the age of 30 and also a Top 10 online marketer by Forbes. Now his goal is making his web analytics company KISSmetrics bigger and better.
Most of us can relate to Neil’s tenacity and work ethic. But here’s something else that’s interesting: the guy doesn’t like shopping. He’d wear t-shirts and basketball shorts all day if he knew it didn’t matter. But he knows the reality.
He Discovered The Power Of Looking Sharp
Like many before him, Neil didn’t always dress to impress. For a while his success rate in terms of closing business deals was just 25%. But what he did was keep a detailed record of all the meetings he had attended over the past 4-5 years.
The pattern was clear: he was more likely to close a sale by looking his best. So he purchased a bulk of items from Dolce & Gabbana, Burberry and Tom Ford. He stuck to monochrome and classic colors since he was a conservative businessman. He made sure they fit right and the quality was on point.
He took note of how much was spent for these new clothes – $162,301.42. It’s no joke. He could afford it at the time. But what would happen next?
His closing ratio would go from 25 to 40%. He’d also get his consulting rate to grow from $100 to more than $1,000. And the total revenue since he started wearing those clothes didn’t lie – $692,500! The fact is he lost nothing. He made an investment that profited him 4 times over.
Admittedly Neil didn’t have to go to that extreme. He thought it was the best way to revamp his wardrobe and still have as much time as he needed to work. The guy even had tailors come over to his place to make necessary adjustments.
He knew he’d have multiple meetings with the same people. So there were benefits to not wearing the same clothes over and over again. There were advantages to owning a variety of shoes, ties, tie clips, belts and briefcases. They all had a say in his image.
Doors Started To Open Everywhere
Neil couldn’t have found a simpler solution. He would just wear his best clothes and change nothing else. His prices and pitches stayed the same. And not only did he reap the rewards financially – he earned a lot more respect.
People in meetings took him more seriously. They said yes to more sizable deals. They saw him as rich and successful – it didn’t matter what his net worth was at the moment. They wanted to do business with him because he looked credible and trustworthy.
His network expanded beyond those meetings. Once he was shopping at Dolce & Gabbana in Beverly Hills when a group of basketball players came in. After some small talk and a “swag” comment, one of them asked for Neil’s number so he could learn more about the ways of the Internet.
Little did Neil know he’d end up receiving texts from him AND his friends about new opportunities. He even got free tickets to an NBA All-Star game worth $4,000! Apparently Neil was that cool to them.
Books ARE Judged By Their Covers
The bottom line is our society – for the most part – judges us on certain things based on appearance. Seeing is believing. Our clothes express something about us. If you look like a professional or someone who makes a lot of money… you probably are. That’s what Neil figured out.
I myself can attest to that. In the Marine Corps I learned first-hand how presentation is everything. It exposed me to the different uniforms and ranks being determined by outside influence. The way a captain’s uniform is perceived versus a lance corporal’s uniform – it’s an extreme difference.
Even The Wall Street Journal sheds light on dressing up nicely. It mentions a study that was published in the Journal of Experimental Psychology in 2014 about clothes with “high social status.” What’s fascinating about this experiment is how formal and casual clothing affected one’s own psyche:
- Signals success and true confidence in what you’re doing
- Can increase your job performance and dominance
- Men are aware of the respect they receive which helps them be more assertive
- Gives you a disadvantage in winner-take-all type of situations
- Men who are dressed casually have a tendency to back down more easily
It’s Not About The Price
Again, Neil took some extreme measures to upgrade his wardrobe – and you don’t have to do the same. In fact, it’s not about spending lots of money. It’s really about your understanding of presentation… and yourself.
You can give Neil’s experiment a try with more affordable items. Your goal should be to find the perfect combination of quality fabric, color, and texture. For a couple hundred bucks, you may get pieces that match up to what Hollywood’s superstars wear to the red carpet.
The core of an excellent style is fit, fabric & function. No piece of clothing can do you justice if doesn’t go with your frame and body type. You’ll want to hire a tailor to adjust your items accordingly. That’s how you’ll get to stand out and OWN your look.
When It Comes Down To It…
Being the best-dressed guy is a matter of effort. It means studying the art of style and applying that knowledge to daily decisions. It also takes courage and a little bit of ego – you should aim to wow people and show you’re the boss! You shouldn’t fear that kind of attention.
To present yourself in the most positive way is how you start building bridges. It sends the message you want to send. It tells people you deserve their time and undivided attention. It also shows how much you value yourself… which means your thoughts and ideas must be valuable as well.
Don’t underestimate the power of good first impressions. They serve as the Square 1’s of success. And as long as you look sharp – they’re always attainable.