This post is an interview summary. Click here to read the full interview of Marketing and Growth Hacking with Antonio Centeno.
In this interview, we talk about how I started blogging and creating videos about men's style. Simon and I discussed how I monetized my content with online courses. I explained how I started with a blog and continued to create valuable information for men to transform their lives and upgrade their personal style.
Highlights from the interview:
- Launching a Wisconsin-based online custom clothier – A Tailored Suit
- More established lifestyle bloggers noticed my work, and I started getting invitations to guest blog
- In 2011, I launched the Real Men Real Style YouTube channel
- I shot hundreds of videos that have amassed over 100 million views. More than a dozen of them have generated over a million views each, and my channel now boasts 1.3 million subscribers.
- I started piecing together an online men’s style course that his followers could enroll in.