#1 The Jet-Setter This guy wants to function, fashion, and comfort in one package. So the jet-setter is willing to pay quite a bit more for his clothing. He wants clothing that's going to perform. He wants something that'll look great and have an excellent drape when he gets off that airplane because he's a frequent flyer.
#2 The Dandy The Dandy is a man who dares to dress for himself. This stylish man does care about the clothing. He cares about all the craftsmanship that goes into it – he wants to know which artisan made his shoes or his boutonniere, and he's willing to pay a premium for that attention to detail.
#3 The Rugged Man A rugged man's clothing is practical, hard-wearing, and masculine. It's functional – to stand up to manual labor. This is the blue-collar worker, the soldier, the cop, and the fireman. They fix your car, save lives, and protect your city. Their clothes need to stand up to all of that.
#4 The Rebel, A.K.A. The Rock star This guy is incredibly confident, he's unconventional, and he's not afraid of attention. Many of us picture the ideal rebel as the guy with a leather jacket, white shirt, blue jeans, and boots – but that's just one vision. I think any guy who isn't afraid to dress to stand apart, who knows who he is and dresses that way, is a rebel.
#5 The Classic Style Guy The clothing in this man's wardrobe is all about being timeless. It's about quality. It's about proven pieces that are not going to go out of style. When a man wears classic clothes, he knows he'll be able to look at a picture of himself ten years from now, and it'll still look great. Because of this, he knows he can invest in quality pieces.
#6 The Fashionisto This guy is all about adopting trends and going with the right brand at the right time. He's going into all the fashion magazines; he's following the runways; he knows what will be hot this season. And he knows that he's taking a risk. The clothes a fashionista buys could be out of style in a year. But he's willing to risk.
#7 The Street Style Guy Surprisingly similar to the fashionisto, this guy is very into brands, but he isn't necessarily following trends. He looks to lead fashion by MAKING trends and to send signals of success with his image. He wants an audience, and he realizes that the street is the modern-day runway. The street-style guy is a risk-taker who pushes the envelope and goes bold with color and casual style.
#8 The Uniform Man Here we have a strategic dresser who's clear with his message and very calculated. He's spent a lot of time upfront developing his uniform, crafting his look, and then he's set it on cruise control. Here we have a strategic dresser who's clear with his message and very calculated.
#9 The Preppy Guy The preppy style is all about tradition and society. It's about wearing brands and pieces of clothing that signal, ‘I'm part of the group.' A lot of people see this as negative – ‘Those people are elitist.' And I agree – in some cases, they are.
#10 The Playboy When he walks into any situation for the playboy, he wants to come off as the alpha – as the man that's in charge. If you come off as in charge, if people call you sir, you look like you're in a position of power even if you're not. You have high social status – which means you look more attractive, both to men and especially to women.