This one is a video interview I did for Viewsline about my custom clothier, A Tailored Suit. It's shorter than the podcasts above — only about ten minutes long. The visuals are a little jerky (I think there must have been some connection lag), but the audio works great, and it takes a look at a few things that the other interviews haven't.
Just for example, when I started my business, the name “Tailored Suit” was already taken, so I just tacked an “A” onto the start and became “A Tailored Suit.” I didn't realize at the time what a boost it would give me — any time people are making a list of clothing sites, they generally alphabetize it, and that puts me at the top!
We also looked more at social media outside of the YouTube channel that I discussed in the other interviews. Mike had me talking a bit about our Facebook page, which I adopted for A Tailored Suit almost as soon as possible. I'd always been an early Facebook user, and creating a business page and getting those “Like” buttons on all of my webpages was a big boost. (You'll notice if you go through the style guide on A Tailored Suit that every article has a “Like” button of its own, so that people don't have to “Like” the whole A Tailored Suit page — just whatever article they stumbled across.)
Here are a few quotes from our discussion about SEO (search engine optimization) and online marketing:
- “It's all changing fast. Fifteen years ago, if you'd asked someone to buy an airline ticket online — that never would have happened.”
- “It's a double-edged sword having an SEO-driven name. It's hard to create a brand with something that's entirely keyword-based.”
- “There's a reason why Ralph Lauren and Louis Vuitoon and all these guys use their own names. It's easy to start a brand with an SEO name, but it's hard to knock it up into that luxury name. It doesn't sound as exclusive.”