The longest of the video interviews, this was again about the YouTube channel and how I did it, but the focus here was much more technical.
We talk a lot about how I filmed the videos and got them edited and uploaded, as well as about how that turned into customers for the information we sell on Real Men Real Style and for my online clothier A Tailored Suit.
If you want to know about my studio (the basement of my house), my filming schedule (early mornings — before my wife and kids wake up and the pipes in the basement start rattling!), or the equipment I used (an old Canon VIXIA with a mic mount and a dark green backdrop), this is the one to check out.
The whole YouTube channel got started on a total budget of about $2000, for the whole 200 videos I launched with. Of course, the costume budget was already covered — part of the reason I wanted to do these videos was because I already had the clothes we were talking about in written articles, and wanted a way to share them visually with people.
Here's a few of the lines from the interview that I think stood out:
- “I look at the style industry, and I think a lot of these style bloggers — they're in their underwear! They're not actually dressing anything like what they say on their blogs. They're doing that from home where no one can see them.”
- “YouTube is huge. It's its own ecosystem. People live there.”
- “The numbers are all verifiable. If I say I have so many subscribers; so many viewers, people can check that. They know if I'm full of shit.”
- “Accept the fact that your first 10-20 videos are going to suck. That's not a problem. Accept it.”
- “You're never going to find time. You have to make it. People are going to want your time, and you have to cut some of them off. Look at what's most important to you.”