Q: The whole โpower posingโ thing seems like a gimmick to me. Is there any actual scientific evidence behind it?
A: Yep. This isnโt just an old wivesโ tale โ โpower posingโ has been shown in a psychology laboratory to improve performance in a job interview.
INTRODUCTION
A group of researchers from Harvard, UC-Berkeley, and INSEAD (a business university in France) wanted to confirm something that has been hinted at in previous research โ whether โpower posingโ before a job interview can actually improve a personโs performance.
Previous research has shown that before stressful social situations, people often hunch over their phones or shrink in their seats. This may actually hurt their performance in ways people arenโt even aware of.
Instead, what if people moved their bodies into powerful, expansive postures before these situations. Would that make a difference?
- It makes a difference in the animal kingdom. Primates and other animals engage in powerful, expansive poses when displaying power and dominance and to scare off threats.
- Maybe this applies to humans as well?
Their research was published in the Journal of Applied Psychology in 2015.
EXPERIMENT
The researchers recruited 66 participants at Harvard for a study they called โPhysical Motion and Performance.โ Each participant was paid $15 for their participation.
Power Posing:
- Participants were either posed in high-power or low-power stances before going into a mock job interview. They were told that the researchers wanted them to โtry outโ a certain stance and to get comfortable in that stance for 1 minute.
- The high-power stance was standing with legs apart and hands on hips, with elbows wide.
- The low-power stance was standing with arms crossed at the hips and legs crossed.
Then, while maintaining the pose, the participants were told to mentally prepare for a job interview for their โdream jobโ and to compose and deliver a 5-minute speech detailing their strengths and qualifications. During a 5-minute preparatory period, the participants were left alone in the room and were asked to stay in the high- or low-power stances (they were videotaped to ensure they did so).
Overall performance:
- This was rated on a 5-point scale from very negative to very positive.
Hiring:
- Whether the evaluator deemed the candidate worthy of hire (yes, no, or maybe).
Verbal content โ whether the content of the speeches indicated that they were:
- Qualified
- Intelligent
- Structured
- Straightforward
Nonverbal presence โ whether the candidateโs physical presence was:
- Confident
- Enthusiastic
- Captivating
- Awkward
Then, two evaluators entered the room and told participants they could stand freely and give their speech (the evaluators were not aware of which power stance the person had been in).
After giving the speech, the participants were given a quick survey to ask how dominant, in control, in charge, powerful, and like a leader they felt.
The speeches were evaluated and rated on several measures:
RESULTS:
As predicted, high-power posers had significantly higher scores on:
- Hireability
- Overall performance
The researchers also tried to determine WHY the power poses worked. Was it because it improved the verbal content of the speeches, or was it because it improved the nonverbal presence of the speakers?
The results showed that high-power posing increased nonverbal presence, which was the main factor in overall performance.
The actual content of the speech was not a significant influence on hireability or performance โ the nonverbal presence was!
DISCUSSION
What do we now know about power posing?
Expansive, powerful poses increase a personโs nonverbal presence. They donโt particularly influence the personโs speaking ability.
These poses do their work even if a person does them in private, before the performance actually begins.
High-power posing results in better overall performance, and more likelihood that a person is hired.
Reference
Cuddy, A. J. C., Wilmuth, C. A., Yap, A. J., & Carney, D. R. (2015). Preparatory power posing affects nonverbal presence and job interview performance. Journal of Applied Psychology, 100(4), 1286-1295. Link: https://faculty.haas.berkeley.edu/dana_carney/pp_performance.pdf