Episode 36: How Getting Rid Of Your TV Can Help You To Focus And Grow Your Business
This is an interview for Marketing to Crush Your Competitors with Fabienne Raphael.
Fabienne asked me to say a little bit about my background and I gladly said that I am a regular guy giving out style advice which is practical to other regular guys out there. I make style applicable to the regular guys out there.
I described my entrepreneurial journey in one word and I chose “discover”. I am constantly learning new things and I discover new ways and strategies to create a successful business.
Fabienne asked if I have ever taken no as an answer. I discussed about developing systems to help automate some of my business processes. One important program that I use is Infusionsoft. I use it to send out follow ups and offers. This way, I just simply send information out, make the offer, and see who says yes.
We also discussed about times when I thought of giving up. I said that there are dark periods but as an entrepreneur, you have to have the ability and thick-skin to be able to push through and realize that you are fighting for something.
I wanna make other people’s lives better and transform them. I focus on helping people not making sales. I look at it as the help that I give is the sale itself. I make money and they get transformed for the better. Many successful businessmen are not hated for their wealth because what they give is so much more than the money they make.
What’s your secret to optimize productivity, Fabienne asked. I manage time wisely. I have a sign in my work desk which says “Is the time I spend working on this project worth the time I could be spending with my family?” That is my measure.
In becoming who I am today, my greatest influence is my mom. She focused on education. She taught me how to apply knowledge in action. She always has a positive attitude.
There are things that I still struggle with concerning marketing and that’s because the landscape changes but it’s exciting. I never have enough resources, never have enough time, never have enough work.
But my marketing strategy is “Don’t crush competitors, make them your friends.”
My key to financial success is living within your means and spending less than what you make.
Keep things in balance. Set up a system to keep that balance. Don’t be the guy that watches from the sidelines. Get out there.
Here are some quotes from the interview:
- “It is not hard work but we call it delayed gratification.”
- “Turn down good opportunities to pursue amazing opportunities.”
- “I make sure that my ‘Why’ is aligned with what I wanted to do.”
- “The more things change the more they stay the same.”
Click here to view the full interview – Marketing to Crush Your Competitors with Fabienne Raphael featuring Antonio Centeno.