This post is an interview summary.
In this interview, we talk about how we make subconscious judgments about other people based on their personal grooming and clothing habits. Appearances really do matter. We naturally gravitate to people who look the part and seem confident in their role.
Highlights from the interview:
Enclosed cognition: how dressing the part makes you feel the part
Why we unconsciously give healthy looking people the benefit of the doubt
How to make good style and grooming an everyday habit
Why it’s crucial for self-employed workers in any industry to develop their own uniform
Right look, right occasion: clothing advice for trainers inside and outside the gym
How to inspire confidence in your clients by custom-tailoring your personal image
Quotes from the interview:
“To me, credibility is so key. If a naked man walks into a crowded room and yells ‘fire,’ what do we think? We just think he’s crazy. If a fireman says ‘everyone gets out of here,’ do we question him? No. Instant authority.”
“There isn’t a right path. There is the path that you choose. This is the image and the presentation that I want to give and this is the direction I want to go.”
This post is an interview summary.
