Debossified | Top Secret Business Strategies
From Pink Slip to Golden Ticket – Antonio Centeno of Real Men Real Style Will Empower You
In this episode, Antonio shares:
- The necessity of multiple passive income channels (he has 20)
- Favorite business book: Competitive Strategy, by Michael Porter
- Why throwing money at a vendor isn’t always a solution
- The wins that come from taking action versus talking about it
- How content generation is key at the onset for online sales if you’re small
- Why eyeing competition, not obsessing, can be leveraged
- And much more!
Sterling asked me about my bad boss story. I mentioned about the time when I just graduated from the University of Texas. I was hired as a CFO of manufacturing plant but after 4 months, I was fired.
I was debossified by the end of 2007.
I was not sure about being entrepreneurial before but I identified problems early on. I couldn’t find a suit in Kiev, Ukraine so I had one custom made suit for $1000.
I continued to tell the story about business school where I ran into a tailor. From then on, I wondered if I could make it into the entrepreneurial world.
Sterling then asked me how I monetize. My idea of making money is the old fashioned way which is selling a product and I get paid for it. I looked at the best tailors in the world which led to my 1st company – A Tailored Suit. By that time, there were only 3 other businesses in the world like mine.
I still keep on learning and I went to bookstores, researched on how to create websites. So from selling, I went on to do sales copies, web development, and online marketing. From my personal notes, I turned them into articles.
We talked about Men Style Con which will be on May 2015. This event was created because I built friendships with persons in the same industry. The act of reciprocity is very evident in this kind of event.
We proceeded to talk about information marketing. From the formal world f suits, I received a lot of requests for casual styles. That’s when Real Men Real Style was created.
My final piece of advice to become debossified, “Take action.”
Quotes from this interview:
“There is opportunity here and I need to jump on it.”
“Today I make money in 20 different ways.”
“I am a big believer of quality.”
“The amazing opp was going to be information marketing and going that path.”