Pin It

Sleep Like A King – Style, Sheets, & Comfort

My recent international flight from Ukraine was a nightmare.

Think 18 hours in the air, a 17 hour layover (complete with sleeping in the airport), topped off with a 5 hour drive home being jet-lagged by an 8 hour time difference.  Oh – and did I mention my wife and I had our three young children with us.

Yea – lots of fun. So what does this have to do with Style, Sheets, and Comfort?

Well – one of things that kept us motivated during our 40+ hour travel debacle was the thought of sleeping in our extremely comfortable bed.

You see, years ago I made a very smart purchase and bought a king size memory foam mattress.  And a few months ago my friend Steve, owner of Vero Linens, sent me a set of the finest bedding I’ve ever owned.

This killer combination of 1) a good mattress and 2) premium linens makes our bed the most comfortable place in North Central Wisconsin.

Unfortunately my kids know this as well – which is why I always seem to find all three of them in my bed come morning:)

 


The goal of this article is to help you understand why quality bedding is worth spending a bit more for.  

It is my experience that you get more for your dollar out of a high quality premium set of sheets than you do from an inexpensive cheaply-made set.

Heck – the only thing I remember talking to my wife about once we were in bed and the 40+ hour trip was over was how happy we were that we were home and how comfortable the bed is.  Boom – lights out.  I slept for 8 solid hours.

The fact is we spend about 1/3 of our lives asleep. That’s a lot of time — yet most people put hardly any thought into their sleeping arrangements.

It’s worth being a part of the minority on this one. A little education and a few smart investments can have you sleeping like a king, rather than a commoner.

Why Spend Extra on Bedsheets?

It’s easier to talk a man into buying a $1,200 suit than it is to sell him $1,200 in bedding. The value of a suit is obvious in its construction, its material, and in many cases simply the status it conveys. Sheets and covers, less so.

But don’t fall into the trap of ignoring your bedding – especially if you plan on enjoying your time between the sheets.

Your bed plays more of a role in your life than you may be giving it credit for, and not just in the quality of your sleep. Here are three solid reasons to spend a little more than the minimum possible on bedding:

  • Good sheets means better sleep. This one’s impossible to get away from. If you’ve ever been to a fancy hotel where slipping into the bed is a luxury experience on its own, you know the difference that quality linens can make. Now imagine that as your nightly experience, instead of a travel luxury, and you’ve got a good sense of how soundly you could be sleeping.
  • Your bed isn’t just for you. Whether you have a wife, life partner, or just the occasional guest to share it with, your bed is probably going to see someone besides you at some point. You don’t want her experience to be coarse sheets and a limp comforter. Have linens and quilts that can make a good impression even on a surprise visit with no time for tidying up.
  • Quality linens last longer. There comes a point where savings up front turn into long-term expense. The cheapest sheets out there (usually from places like Target or Walmart) are still half the price of a good set or more, and they last far less than half as long. You’ll be lucky to get two or three years before they’re ratty, while a well-made set can go for more than a decade. The problem with using poor grades of cotton is the individual fibers are shorter and they are more prone to fray or stick up in the yarn, this causes the coarseness as well they are more prone to pilling.

Now does that mean you should run out and buy the $1000 imported Italian sheets at Nieman Marcus? Not necessarily (though it’s not a bad investment if you really get good quality and if you have that kind of discretionary cash lying around).

But you should approach linen shopping much the same way you approach clothing purchases: with an eye to value, not to price.

 

Building a Bedroom “Wardrobe” — What to Expect to Buy

So you’ve made up your mind to sleep easy, have a presentable bedroom, and save some money in the long run. Great — but what do you actually need to buy?

Sheets

The inner layer (unless you use a mattress pad), sheets are the cloth that spends the most time against your skin at night. That makes quality bedsheets one of your highest priorities.

A freshly-cleaned pair of sheets is good for about a week or two at the most before it needs to be changed and washed. Washing doesn’t put too much wear and tear on them, particularly if you line dry, but you still want a rotation to extend the lifespan and to give yourself a few color choices:

  • 2-3 sets (top and bottom) light cotton or linen sheets for warm weather
  • 1-2 sets cotton flannel sheets for winter use

Fitted sheets are not mandatory. They’re convenient (to put on, anyway — folding them neatly is another matter) and they stay tucked under the mattress more easily, but don’t be shy of buying a top-and-bottom set where neither sheet is elasticized. They’ll still stay put if you tuck them firmly, and the elastic is often one of the first things to wear out on a fitted sheet.

Be willing to make a big investment on the sheets. They’re the bedclothes you’re going to have the most exposure to, so lower quality impacts you more negatively here than anywhere else.

Comforters

Comforters are the medium-weight, filling-stuffed blankets typically used as outer layers in warm months and under-layers in the winter. You don’t need one — it’s possible to go straight from warm sheets to a down quilt and duvet — but it’s nice to have in much the way that a fall jacket is.

Two is optimum, however you can get by with just one.

Down Quilts and Duvets

These are two separate items that get paired together.

A down quilt or down comforter is, as the name implies, a blanket stuffed with warm goose down. It’s big, fluffy, and provides most of its warmth by trapping hot air inside the cover.

The duvet is the cotton or linen cover that slips over this mattress-like blanket. It provides an outer layer that’s softer on the skin and can be taken off for easy washing. Having one saves you from washing the quilt itself, a process that will eventually compress the feathers and reduce the warmth in provides.

One down comforter can last for decades, but you’ll want to change duvets about as frequently as you change sheets:

The blanket’s own exterior fabric should be plain and soft. Wrap it in a smooth duvet for both warmth and comfort, to say nothing of easy cleaning.

Patch Quilts, Afghans, and Other Blankets

The feather-stuffed quilt and the light comforter are the best purpose-specific blankets, but in cold weather many people like to add a layer of wool or quilted cotton as well.

These are often considered “folksy” options (largely because they were historically made and used by people who had no access to fancier blankets), and you often see them gracing bed-and-breakfasts and guest cabins.

They’re not mandatory, but it’s nice to have a few in your closet, especially as backup comforters for the guest bed, should you have one.

 

How to Buy Quality Sheets and Other Bed Linens

The phrase “linens” is in and of itself a bit misleading; most sheets and other bedclothes these days are made from cotton. Linen sheets are very light and breezy, but also prone to wrinkling and harder to care for — they were ideal when families had servants to do the washing up, but aren’t as good for the single-family or bachelor household.

So how to buy good sheets and blankets? There are a couple things to consider:

1. Thread Count is Bunk

You’re going to see a lot of advertising hyping the “thread count” of the linens.

Ignore it.

Thread count is — in theory — the number of threads per square inch of fabric. The more threads, the finer they must be, right?

Well, not really. Cheap, coarse threads bundled so tight they bunch and break can fit more per square inch than very fine, luxurious threads woven in a soft, even texture, and even that’s assuming the manufacturer is being technically honest in the measuring.

In some cases, the “thread count” is counting the individual fibers that make up each thread as separate threads, which can triple or quadruple the thread count. So those ultra-luxurious, 1,200 thread-count sheets you see probably aren’t substantially finer than a well-made 200 thread-count.

2. Cotton Quality Counts

What does matter, vastly more than any threads-per-inch measurement, is the actual stuff the threads are made from.

Long-staple cotton is the gold standard of textiles. It comes primarily from Egypt, though there are varieties in the American Southwest and Sea Islands, and it has long, smooth fibers that twist together to make threads.

It’s also quite rare. Anywhere from 85% – 95% of a year’s cotton harvest is short-staple, most years, sold for every use you can imagine and quite a few you can’t (cotton-based absorbent pulp for disposable diapers, say). That leaves a very small niche market for Egyptian and other long-staple cotton.

This is the real stuff. You want sheets made not just from Egyptian cotton, but from 100% Egyptian cotton — legally, manufacturers can sell you “Egyptian cotton sheets” with only a small fraction of the cotton actually sourced from Egypt. Those luxury sheets at the price that’s too good to be true probably are, in fact, too good to be true, unless you can get a guarantee that it’s 100% Egyptian or other long-staple cotton.

3. Country of Manufacture Also Counts

Most sheets sold in the United States — like almost everything these days — are made in China.

There are some perfectly good sheets available that were made in China, too, but there are also some very bad ones. Mass production always comes at the cost of some quality, and most importers are more focused on the “mass” than on the “quality.”

Smaller companies that specialize only in making bed linens are your best bet. Many of the best are Italian, which is why you’ll see the upper end of department store linens filled with names like “Quagliotti” and “Bagni Volpi Noemi.”

Actual linen bedding also comes from Italy, and from Dutch and Irish companies that have been hand-making it for centuries. It’s costly and hard to care for, but a serious luxury product and very comfortable in warm weather.

 

Conclusion: Spend a Little, Get a Lot

At the end of the day, no one’s going to beat the store brands at Target or Walmart for price. That’s their business; that’s what they do. They beat everyone else on price.

But what you get for your money is a much, much lower value. The product isn’t as comfortable, doesn’t look as good, and won’t last nearly as long.

Take your time and build your bedroom collection slowly. It’s just as much an investment as your wardrobe — and you spend nearly as much time using it, too. Start with a couple of high-quality sets of sheets and go from there.

You’ll spend a little more. But you’ll get a lot out of your money.

 

Looking for more information on linens?  

Want to Win A Free SET?

My friend Steve has created a FREE 14 page man’s guide to bedding ebook you can download here.  Just click on the free ebook offer as shown in the image below.

All persons who grab the free ebook are instantly entered into his giveaway!

 

If you enjoyed this article, get email updates (it's free).

 

 

About Antonio

Antonio Centeno is President of ATailoredSuit.com and the founder of RealMenRealStyle.com. He has created over 700 articles & videos on men's style, blogs over at the Art of Manliness, and is the creator of the internet's best selling personal presentation course - A Man's Guide To Timeless Style. Antonio has studied clothing design in London, Hong Kong, and Bangkok. He is a former US Marine with an MBA from UT Austin and a BA from Cornell College. He loves to hear from old friends and make new ones.

  • Graham

    Too bad the links don’t work.

  • http://twitter.com/RMRStyle Real Men Real Style

    Thanks – I made it more clear as there are a few ways to get to it. All the links work for me know – and you?

  • Travis

    Ordered some samples. Thanks!

  • Grant Schooley

    Great video Antonio, I too have been caught up in the thread count conundrum in the past. Glad to see someone cut through the smoke. Also, glad to have you back after your summer sabbatical. Hope you had a good time with your family. Looking forward to more good content this fall.

  • Jo Boiardi

    As usual, excellent job Antonio. I really enjoy your articles and news letters.
    As a woman I can appreaciate even more the good tips you try to give to men. How I wish they would listen to you more and more !!
    Have a nice day!
    Jo

  • http://twitter.com/RMRStyle Real Men Real Style

    Great to hear Travis – say hi to Steve for me!

  • http://twitter.com/RMRStyle Real Men Real Style

    Thank you Grant – it was great to take a bit of time off and I’m pumped to knock through all the “To Dos” I built up while on break:) Anything in particular you looking for?

  • http://twitter.com/RMRStyle Real Men Real Style

    Jo – one man at a time – thank you for your support and please direct any in need to our site here:)

  • Connor MacLeod Farley

    I believe the pronunciation is du-vay despite the spelling.

    Excellent video though!

  • http://twitter.com/VeroLinens Vero Linens

    Graham, I am not sure why you experienced difficulty as I
    have checked the links and they work for me. Regardless, send me an email and I
    will forward you the EBook – steve@verolinens.com

  • http://twitter.com/RMRStyle Real Men Real Style

    That’s my West Texas accent – I have a habit of not giving a damn! Haha :) Thanks for the encouragement Conner!

  • http://twitter.com/RMRStyle Real Men Real Style

    Thanks Steve!

  • JD

    All through college ad right after my friends would always try and steal my bedding since I spend a bit more and got better pieces while they went the normal Bed Bath and Beyond route. My bedding from those days got ruined in my move to D.C. and this article and the Vero website has me sold. I’m planning on buying a whole bedding set for Christmas for myself. Thanks!

  • http://www.facebook.com/jeanette.davidball Jeanette David-Ball

    Hi Antonio – I am a decorator as well as an image consultant and agree that most people should put a lot more thought into their bedding choices. I only buy sheets of Pima cotton – sometimes called ‘supima’- which is superior to Egyptian cotton. They feel like slipping into a pool of cool water! Memory foam can be great for a mattress but with one important caution. As it moulds to your body, it can be hard to roll over – which we do between 20 and 60 times a night. Older people especially feel they are fighting the mattress to change position in bed. Personally I have a 100% latex mattress, which will last for 25 years or so; does not hold moisture or harbour dust mites. Thanks for the article ! Jeanette @ Speedstyling (Australia)

  • menstyle

    Thanks for the great feedback Jeanette!

  • menstyle

    Great idea JD!

  • http://www.facebook.com/profile.php?id=7938215 Lilia Garcia

    I have always been very picky about my bed sheets. There is nothing more frustrating than trying to relax after a hard day (in hot Texas weather) and have your bed sheets feel like sticky newspaper.

    I thought I had found the right fit for me with a set I found at Bed Bath & Body, but then I heard about Vero – I bought a set and I’m never going back.

    When I get into my Queen Size bed and pull those sheets over me I fall asleep in less than a minute every time! They feel like slipping into a silk cloud – and best of all they feel fresh and cool at the beginning of the evening and as the night’s cool air settles in they keep me and my partner warm and comfortable. We don’t even use the comforter anymore.

    I got the Ivory Queen Set and I was immediately impressed with the quality of the stitching and the attention to detail. I have a Sterns and Foster Pillow top mattress and the sheets fit perfectly on the bed (including the full thickness).

    Getting a set of Vero Linens Sheets is worth every penny.

  • menstyle

    That’s great to hear Lilia!

  • WBworld

    I have a different approach. Formerly worked as a buyer and also sell bed linens. I’m sure that there are better linens or a step up from every level of retailer or wholesaler unless your Donald and can make them yourself and choose your fabrics at no expense. If the opposite is true, especially for myself, then the bedding should feel good to you. Some people like flannel, it’s beyond me, but your out there and how you twist and turn without being bungled into a mummy, well? It’s not wrong or right, it’s your personal opinion and should be when buying bed sheets. Pick what feels good to you, that’s all I can recommend, from the buying department at White and Beige World.

  • menstyle

    Thanks for your comment!

  • menstyle

    I appreciate your opinion. Thanks!