Of Rogues and Gentlemen – Brooks Brother’s NEW Blog Review

Yesterday I discovered Brooks Brother’s new blog, Of Rogues and Gentlemen.

I was instantly drawn to the website as I have been anticipating Brooks Brothers move into the information space and blogging world for some time.  Four years ago when I created my Men’s Style Guide over at A Tailored Suit, I always thought why hasn’t a big multi-million dollar company created something like this yet.  I think I sort of received my answer from this blog.

First off –  Brooks Brothers‘ first effort here receives 3 out of 5 stars.  To be blunt, I was underwhelmed, especially having recently watched the launch of Mr. Porter and GiltManual and knowing the reputation of Brooks Brothers.

What I like about Of Rogues and Gentlemen

1. Clear and Concise Layout – very easy to navigate
2. Solid, Timeless Advice that goes into some detail
3. Relevant images that match well with the text

Where I think Of Rogues and Gentlemen can improve

1. The blog needs a Brooks Brothers voice – right now it speaks like an emotionless corporation with no differentiation from the hundred of other blogs out there.
2. More details – this is Brooks Brothers, you are in a position to write the rules!  We look to you for guidance, give it!
3. Faces, let’s see some happy people.
4. A few other tips, but BB will have to email me and ask:)

Brooks Brothers just started this blog, and to their defense I know they have a lot of smart people who will  be making it better.  I guess I just expected more from such a historic store with so much to offer the world of menswear.  I’ll be following the progress and look forward to reviewing it again later this year!

Final verdict – Good, but not as great as I had hoped.