How a Man can Change his Personal Style

Permanent Style Change Psychology

Antonio Centeno discussing how men can change personal style – permanent change psychology and what it takes to make it stick for any man. Based off the concepts taught by Chip Heath and Change Anything Labs.

Personal men style advice video guide

RAW Transcript

How A Man Can Change His Personal Style – Permanent Change Psychology – Fashion Tips

[0:00:00]
Hi. I’m Antonio Centeno, the founder of Real Men Real Style. And today I’m going to be talking about how to change your personal style – basically, creating conditions for change.

Now, this is really important. Notice, I am focusing on the word change because change is hard. Eighty-five percent of us could do better at work. We’ve got a boss or a mentor who’s trying to help us change. And 85% of us are going to fail. Ninety-five percent of us, who start on a diet, fail to maintain that diet or fail to maintain and keep that weight off – 95% failure rate. Ninety-eight percent of us fail whenever we write down and try to do those little New Year’s resolutions that we try to do every year – 98% fail.

So, failure is the rule. It is what happens most of the time. So, if you want to go out there and improve your personal style. You want to start looking better. Understand that if you don’t understand the forces that are working against you to fail, you’re going to fail most of the time – the vast majority of the time.

And so this video is about showing you the six factors, which if you understand those and if you can control them, you’re going to drastically increase the chance that you are going to succeed. And that this change is going to stick.

So, what are the six things I’m going to be talking about? I’m going to be talking about personal motivation and personal ability, social motivation and social ability, and structural motivation and structural ability. So, six components here, and I’m going to go into each of them very quickly.

So, what is personal motivation? Well, this isn’t saying that “I just want to improve my personal style.” This is having a very specific reason for why you want to look better. Maybe it’s because you want to get that girl that you’ve been looking at for six months and haven’t have the courage to ask her out a date. You want her to get to notice you and at least to have this favorable impression that he, at least, is a sharp dresser.

Perhaps, you’re a husband and you’ve been married for five years but you want your wife to — you really want her to still be attracted to you. And you want to step up your game a bit. Or perhaps, you’re a father and you just want – you know that you represent your family every time you go out. And you’re tired of looking like the guy — that young, 20-year old guy because you’re no longer him. You’re in your mid-30s and you want to show the world that you’re an up-and-comer.
Whatever your motivation may be, write that down and be very specific about why you want to dress better. It’s important that you have this personal motivation that you’re very specific about what it is.

Now, personal ability. You know this is about you understanding what it takes to improve your personal style. So, a great resource here at Real Men Real Style as we put out a lot of information that can improve your ability. We’ve got courses. There’s just a lot of information also out there across the web. You can go out there and buy books. You can hire a coach.

I mean, there are many things right here that you can do to improve your personal ability. But your personal ability is you understanding and you having the skill set to make that change. Because if you just go out there and spend a lot of money on clothing without knowing what is quality clothing or what you need to buy to have a great solid wardrobe, you’re going to end up wasting a lot of money buying things that don’t fit you.

So, again, on the personal, you want to have motivation and you want to have the ability. Now, let’s talk about social motivation and social ability.

Social motivation is, “Who do you hang out with?” Are you putting yourself in environments in which you have no motivation to improve the way you dress? If you spend all your free time downstairs in your basement or in your garage working on your — and I’m not saying there’s anything bad about working on your vehicles. But if you never get out, you know, it’s kind of hard for you to be motivated to dress better because you’re not going put it to good use. Or if you’re hanging out with friends who, their idea of dressing sharp is putting on a polo shirt with their shorts instead of a raggedy T-shirt.

Let me just say that it’s going to be hard to change in this environment. You should start, you know, looking at possibly going to or becoming part of events that will force you to dress a little bit better.

Perhaps, you want to start taking your family – perhaps, instead of going out to eat five times a week, you go out to eat two times a week. But you go out to a little bit nicer of a restaurant and you make it more of an occasion. And you need to dress up a little bit more. Not that you have to, they would still let you in if you were in T-shirt and shorts.

[0:05:00]
But it’s more about, you want to dress nice. You want your family to go out. This is a nice dinner you’re going to enjoy with your family. Or maybe if there are clubs you’re looking at, you realize that “I want dress better. I’m going to go to places in which the bar is raised a bit.” So, this is social motivation. This is surrounding yourself, becoming part of groups.

Another one is you could join a private club. There are a number of these out there in which – and these are really neat because you’re putting yourself and you’re going out there and making – you’re not forgetting about your old friends. But you’re making new friends. You’re getting around people who are like-minded, who want go places and you’re just broadening your horizons.

All right. When it comes to social ability, who in your network can help coach you? For some guys, they’re going to have to hire a coach. Other people, they simply just need to look around. You know maybe there’s someone at work that dresses really sharp. And maybe you can approach this person and say, “Hey, where do you do your shopping at? Is there somebody you can put me in touch with who is helping you take it to the next level?”

Perhaps, there’s a menswear, you know – and I’m not talking about just a salesman, but I’m talking a menswear expert in your town that you can go talk to. And maybe be very clear, “I’m not going to buy clothing from you right now but I really would like to be able to stop in here and ask you questions.”

And this is about social ability. This is about you having somebody that you can talk to and learn from as a coach. There were many online options, as well. I’ve got friends over at Hendricks Park, that where my friend, Lisa Bruckner – Grant Harris over at Image Granted. You know these are more professional services, but if you’re serious about this, you want to have the social ability. You want to have those mentors and coaches out there.

Now, let’s talk about structural motivation and structural ability. Okay. So, structural motivation – this is about you having a reward and kind of a penalty system for you achieving your goals. Maybe it’s something where you go out and you buy yourself a really nice jacket. Or you go out and you buy yourself something even smaller, let’s say a really nice dress shirt but you can’t touch it.

You put it over there and it needs to be adjusted to fit you a bit better because it was off the rack. But you tell yourself that if you meet all your goals, if you do all of these things that you’ve kind of laid out for yourself in this system, that you will take that to the tailor in two weeks to get it adjusted to fit you.

If you fail, and perhaps you didn’t get your wife in on this – if you fail, that goes right back to the store and you have to return it. You know it’s something like – it’s a human response that we’re actually more motivated if we’re going to lose something than if we are going to gain something. So that’s why I kind of put that little scenario there.

But the whole thing is you can’t take it back to the store. I mean, you don’t want that to happen. But if you fail in your goals, you know, hey, that’s kind of a kick in the butt for you to get out there and to start dressing better that week. Or to pay attention to those little details, to start taking better care of your shoes. And if you do that for two weeks, you get this little reward.

And it doesn’t have to be anything big. You know maybe a shirt is a little bit too big. I mean, it could be something really small. The thing is you want little victories to help you – motivate you because those do make a difference.

Now let’s get to structural ability. This is where you set things up, so that it’s easier for you to dress better than it is for you to not dress better. One of them is simply laying your clothes out the night before. Don’t iron your clothing in the morning. Don’t steam your suits in the morning. I mean, simply lay out your clothing.

Make it so that if you were late for work, it’s easier for you to throw on this clothing that is simply laid out versus you running your closet and putting on something that, well, just doesn’t look great because that clothing is laid out there. Simply having that structure there is going to make a huge difference.

Okay. This has been Antonio Centeno. I’m over here at Real Men Real Style. I founded this website because I wanted to help just average guys, normal guys dress better. And I hope you’ve enjoyed this. Again, this is probably one of the most important videos I’ve put out because change is important. It’s hard to do. And if you don’t have a system, most likely you’re going to fail.

So understand the six forces, which were affecting you. See them for what they are and control them. Take care and best of luck in making the change in your life. Bye-bye.

[0:09:52] End of Audio

 

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About Antonio

Antonio Centeno is President of ATailoredSuit.com and the founder of RealMenRealStyle.com. He has created over 700 articles & videos on men's style, blogs over at the Art of Manliness, and is the author of the internet's best style eBook - A Man's Guide To Timeless Style. Antonio has studied clothing design in London, Hong Kong, and Bangkok. He is a former US Marine with an MBA from UT Austin and a BA from Cornell College. He loves to hear from old friends and make new ones.

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