The Styles of AMC’s Mad Men – Menswear of the 1960s
Who ever thought the 1960s would be so cool? With the success of AMC’s “Mad Men,” tight-fitted gray suits and crisp spread collars are suddenly getting a second look.
There’s more going on than a simple “man in the gray flannel suit” look, however…join us in a series of articles taking an in-depth look at each of the Mad Men’s personal style!
In the offices of Mad Men’s Sterling Cooper (and later Sterling Cooper Draper Pryce), Don Draper is the modern man — sharp-looking, understated, and timeless.
Roger Sterling, in contrast, dresses impeccably and consistently in older and sometimes flashier fashions, mixing classic cuts with colors and patterns that suit his bon vivant lifestyle within the boundaries of business wear.
Mad Men Suits: Double-Breasted and Vested Jackets on Roger Sterling
As an old hand in the advertising business and a military veteran, Roger Sterling is an understandably crisp-looking gentleman when he dresses for success.
The fit of his suits is usually tighter than his fellow Mad Men’s, with higher armscyes (the hole where the sleeve meets the jacket) and less padded shoulders
The most striking feature of Sterling’s wardrobe, of course, is his dedication to the double-breasted jacket and single breasted suits with a vest. There’s more to these outfits: more cloth, more buttons, and more formality as well.
Since the effect of all that visual weight can be stifling, Sterling is careful to lighten the suits up with lighter colors or pinstriping on the darker suits. The lighter threads keep him from seeming weighed down by the volume of the suit (his tight fit also helps here, keeping him from swimming in excess fabric).
Sterling is also the only Mad Man who regularly sports peaked lapels. The flaring, upward-pointing style has a dramatic effect, especially in a room filled with men wearing the more conventional notched lapels. Some of his peaks are more dramatic than others — the wider and more flared they are, the more lively they make his appearance, giving a good indication of the hard-drinking party-lover beneath the business suit.
At other times, Sterling opts for a peaked lapel that merely sets his suit apart from his co-workers’. Either way, his double-breasted jackets with their sweeping lapels are a more dated style than the younger men’s 1960s sack suits — and more elegant, in keeping with his gray hairs and experience.
Roger Sterling’s Shirts: Collars and Neckties the Mad Men Way
All the Mad Men wear white shirts on the job. That was the business standard in their time period, so the variation is subtle. That doesn’t mean that it’s absent, however — the shirts that Roger Sterling wear are very different from Don Draper’s or Harry Crane’s.
Remembering that Sterling is older, wealthier, and at heart a bit flashier than most of his firm, it’s no surprise that he usually eschews the business-standard point collar. A few appear in his wardrobe, but he’s the master of the varied shirt collar at Sterling Cooper: spread or “cutaway” collars, rounded club collars, and even pin collars with a metal fastener show up on Sterling’s neck at one point or another.
Sterling’s varied approach to collar styles is certainly something he can indulge in because he’s already at the top of the food chain. He doesn’t have to play things safe the same way that an employee looking toward advancement does.
His ties play out along similar lines: from time to time, a narrow, solid-color tie crops up in Sterling’s wardrobe, but day to day he’s the master of the figure patterns. Most of his ties feature a repeated pattern that is more complicated than a simple repeating stripe.
Highlights include a navy tie with white “stars,” various polka dots and diamonds, and a few prints that look very similar to some of the art nouveau wallpapers featured in some of the show’s interior.
What you don’t see around Roger Sterling’s neck are bright colors of any sort. There are light colors, which are particularly distinct when paired with a dark suit, but he does not wear reds or oranges or anything with a deep and vibrant hue. He also tends to avoid pairing monochrome ties with monochrome suits, or any kind of subdued pattern with a lightly-patterned suits.
When he wears a pattern, it’s usually larger and more shaped than anything that might appear on a suit jacket. This keeps his tie from coming too close to matching his suit. If the colors and patterns ever became similar but not quite matched, he would look like someone trying for perfect symmetry and failing — Sterling avoids the danger with his intricate figure patterns.
Pocket Squares and Shoe Shines: Fashion of the Mad Men Stars
Roger Sterling’s Pocket Squares
Neither Roger Sterling nor Don Draper likes to wear a suit without a pocket square. In the world of 1960s Madison Avenue, the pocket square is one of a very few personalized accents permitted by the business dress code, and they take advantage of it.
Don Draper’s consistent horizontal fold is fantastic characterization: he wears a pocket square to show that he cares about his appearance beyond simply wearing the minimum requirement, but refuses to define himself by sporting an elaborate and unique style.
Roger Sterling, in keeping with his changing ties, different collar styles, and fancy cuts of suit, wears differently-styled pocket squares to suit his mood. At his most formal, he’ll opt for a subdued horizontal fold as well:
The key thing to note is that the style is always changing. Just as with his collars, his suits, and his ties, Sterling is not afraid to shake things up. He’s in charge, he has no one to impress but the ladies, and he has years of sartorial experience on most of the other Mad Men (excepting the ancient and eccentric Bertram Cooper), and he makes sure that no one forgets it.
Shoes Make the Mad Man
It’s a minor note in some ways, but it’s worth recognizing that Mad Men shows us more of Roger Sterling’s basic fashion maintenance than most of his fellows’. We see him at the barber’s and at a shoe shine stand over the course of the show. He’s serious about both those stops — these minor chores are part of the serious business of being Roger Sterling.
Both are also business opportunities, or at least the opportunity to stop and talk to a business partner, but is it really concievable that Roger Sterling would go long without either visit?
Stylistically, it’s hard to fault Sterling’s choice in footwear. The soles are perhaps a touch thick by 1960s standards, but actor John Slattery isn’t quite as tall as Jon Hamm (Don Draper). In fact, he’s probably wearing lifts inside the shoes as well, strictly for production needs — Slattery is at least two inches shorter than Hamm, viewed off the set.
But the plain, black Oxfords with straight-horizontal “bar” style lacing is very professional, and a glance at Sterling’s ankles shoes us that he properly matches his hose socks to his trousers, not his shoes.
Roger Sterling’s Style in Mad Men Terms
So what would one of our image-conscious Mad Men have to say about Roger Sterling, or about any man that emulates his style? First and foremost, this is a wealthy, powerful man with time and cash to spare on clothes that stand out. He’s also business-savvy and a touch old-fashioned — nothing about him is loud or pushes the boundaries of appropriate menswear for the corporate world.
When he sets himself apart from the crowd, he does it by paying attention to details (elaborate pocket square folds, etc.) and by reaching back in time for unusual styles (double-breasted and vested suits, peak lapels, dark pinstripes).
There’s also a touch of the bon vivant, the party animal. Sterling’s ties are perfectly proper, but they’re livelier than some of his fellow Mad Men’s. His changing style in general is part of the same idea of a restless, larger-than-life man.
Sterling can’t be tied down to a single collar or cuff, a particular hat or coat, or anything at all that’s completely consistent. He craves change in his clothing as much as in his love life, and he approaches it with the same reckless abandon. A man could do worse…