7 Tips on How to Shop Effectively this Black Friday
Why am I giving you these shopping tips for Black Friday?
Many of you guys have been shopping your entire lives and you feel pretty comfortable doing it. I own a custom clothier and I know many of the things we use to get people to buy.
If they’re not used ethically, I think it’s my responsibility to let you know that you’re going to see things like scarcity.
When you see a retail price and they’re knocking off 70%or 50%, when really the item isn’t even worth that amount of money or you’re going to have other herd mentality.
You see these big box stores where everyone rushes in and people are just grabbing things. This is where Black Friday shopping gets really dangerous.
I don’t want you to have buyer’s remorse come later on in this season and then find out you can’t even return it or you can only get an in-store credit. Worse case scenario, you get stuck with something and you never wear it or you never use it.
1. Know what you’re looking for
One of the things I talk about over at Real Men Real Style is that you need to understand what is in your core wardrobe.
You need to understand what you need to own versus what would be nice to own, but really isn’t going to add much to your wardrobe.
When you’re going out there shopping and you see a great deal, you don’t just buy something because it’s 70% off or 60% off or you think it’ll look good on you.
You purchase something because it’s on your list and you’ve created a list of what should be in your core wardrobe. So that’s the number one thing is know what you’re going out to purchase and that’s what you should be going after.
One of the things I talk about in my style system is that you need to have this list and you need to have it not only broken out, but in a priority order.
If you already own a number of dress shirts, there’s no reason to buy any more dress shirts even if they’re on sale. Instead, you should be looking for trousers because you’ve only got maybe one pair of nice dress slacks.
I’m not saying that you need to stick exactly like, say, “I’m only going to spend $100 today.”
That’s not the kind of budgeting I’m talking about. You need to budget for individual items and know what their true value is.
If you know that Levi’s normally sell for retail for $50 to $60, maybe you’re looking at some 505’s and you know that they sell for $40, when you know that, you’re not going to fall into a store that says normally these — you know they normally sell at $40.
When the store says they normally sell it at $60 their retail and they marked them down by 50%, well, that’s only a $10 savings that you know that they should only be $40. Do you kind of see the math there, guys?
Basically, when you know what the true value of something is and you budget for it, you’ll be able to identify value when you truly see it. It doesn’t matter what store you’re at and looking across brands, so the same thing with the sports jacket.
Why I don’t want you to stick with a hard price is sometimes you’re going to come across something and you’re going to say, “Wow! This is a great deal. I wasn’t necessarily looking for it.
It was a little bit lower on my list, but I’m going to go ahead and jump on this because it’s 70% off and this is a sports jacket made by Zegna” or a company that consistently puts out good quality, and I’m going to go ahead and make the purchase.
3. Identify quality
How can you identify quality? The first thing is you want to be able to make sure that it has to fit you, but if it doesn’t fit you, it doesn’t really matter. After that, look at the fiber. Feel the fabric.
I’ll take jeans. I was in looking at different brands and if you know you’re going to be wearing jeans. If jeans are really thin, understand that denim is going to most likely wear out.
Unless it’s a higher end brand, it probably means that they’re on the cheap side and you want to avoid them.
When it comes to jackets or sports jackets, know that there is a difference between a brand.
Understand that a $200 jacket that you buy in Sears is not the same as a $200 jacket that is on sale from $500 that you’re purchasing at a higher end store like Macy’s or Barneys.
4. Focus on fit
If it doesn’t fit you especially if you’re over the age of 21 then you’re not going to grow into it. About the age of 21 we stop getting taller.
We get a little bit wider after that, but make sure it fits you because there’s nothing you can do if there isn’t going to be fabric in there.
You may think that you’re going to lose those ten pounds and that shirt is going to fit you really well.
5. Compare prices
Before you even go out there and especially on Cyber Monday you’re going to be able to go quickly to websites and be able to compare prices.
Don’t get stuck on this entirely and realize that sometimes it’s a bait-and-switch.
Make sure you look at shipping costs as well. And it’s my opinion that I would rather pay a little bit more and go with a good quality brand.
6. Check the return policy
Make sure whenever you buy something that it can be returned. Many times, and they’re not always going to tell us, but you’ll just got to be able to get an in-store credit.
I’ve had in some companies, in a sense you can’t return it. So make sure that they’ve got a good return policy.
Usually, the larger stores have a good return policy. Amazon has an amazing return policy, but look at the final details there.
7. Coupon codes and discount codes
Pay attention to that stuff. There are many sites like Dappered.com and there are a few other ones that they let people know about this stuff.
If you can stack them on top of each other and if you can really build up the savings, but try to use that to your advantage.
Be aware and realize that going to go on to Levis.com probably tomorrow, maybe Friday.
I’m going to look for a sale. I know exactly what size.
I know these sales are going to come and go. Don’t go out there and purchase something and find out that you can’t return it. Be smart.
I prefer Cyber Monday over Black Friday because I just don’t like to be out there, but I can tell you, I did a little bit of prep work.
I’m in the market for a new pair of jeans and I went out there and I tried on all the different types of Levi’s over at JC Penney’s earlier today, and I’m going to go on to Levis.com probably tomorrow, maybe Friday.
I’m going to look for a sale. I know exactly what size. I know exactly what style and I know exactly what color.
I also have a good idea of the price because I went into the store.
By the way, I do go in and I support my local stores, but do what you can to support your local stores, gentlemen, but also, I want you to get the best deal this holiday.
If you want to learn more by the way about men’s styles, don’t forget I’ve got a great premium e-book that is going to be totally revamped. It’s actually going to be an entire website in itself.
I’m sure it’ll give a lot of people an inside look at that A Man’s Guide to Style. Make sure to grab it before I knock the price up at the end of this year, which is going to happen because it’s going to be really good.